Exact Sciences, Katie Couric team up to fight colon cancer

2019 09 23 17 18 0797 Colon Intestine 400

Exact Sciences is joining forces with journalist and colorectal cancer advocate Katie Couric for a national marketing and social media campaign to raise awareness for colorectal cancer screening.

The yearlong "Mission to Screen" campaign will emphasize the importance of early detection, the need for average-risk individuals to undergo screening beginning at age 45, and the availability of multiple screening options, according to the company.

Exact Sciences offers the Cologuard noninvasive colon cancer test.

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