Aussie wellness firm myDNA makes U.S. debut

2019 05 02 22 49 1674 Running Treadmill 400

Australian personal wellness business myDNA is rolling out its genetic testing kits for consumers in the U.S., including personal reports on how to use the information for weight loss and other goals, with turnaround in two weeks.

The firm is offering myDNA testing kits for purchase on its own website as well as through Amazon. Each kit includes a swab for taking a buccal saliva sample, a unique registration code linked to a secure online portal, and a prepaid envelope and label addressed to its labs in Melbourne, the company said in a statement about the U.S. rollout on May 2. Results are sent directly to the consumer through the online portal.

Its $99 Nutrition & Fitness kit tests for several genes that can affect weight, the effects of exercise, and the metabolism of caffeine products. In addition to explaining individual genetic factors, the personal assessments include practical tips such as recipes and fitness plans tailored to one's DNA profile, weight loss goals, and lifestyle factors, according to the company. An $89 Vitamins kit tests for 12 genes that the company says influence an individual's need for particular nutrients and offers advice on appropriate diet based on DNA profiling.

Outside of the U.S., the company also markets testing kits that help predict response to commonly prescribed medications, with reports sent directly to prescribing physicians. Certain genes are associated with a response -- for example, variations in CYP2C19 affect the metabolism of the antiplatelet drug clopidogrel (Plavix, Bristol-Myers Squibb).

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